Keep it simple!

http://blog.ted.com/2012/11/27/8-talks-with-big-ideas-for-our-roadways/

When you think of roadways, what comes to mind? Roadways today, in every city around the globe, are poorly built to fit the needs of our growing world and that leads to road congestion.

Many ways to deal with this issue have been introduced, such as creating small taxes for vehicles that use roadways, like described in this TED Talk video. Rather than spend money on repairing roadways, a short-term method for the issue is to charge motorists 1-2 euros for driving. Although 1-2 euros don’t sound like much, it was enough to make 20% of vehicles disappear. Therefore 80% of traffic, a huge amount, still left on the roadways might seem to be a lot but it truly isn’t since traffic is a “non-linear phenomenon”. Meaning that even though such a low percentage of traffic was reduced, congestion will still go down overall. This shows how even the smallest fee can make a huge difference in motorist safety.

Interestingly enough, whenever the charges were dropped and put back on again, motorists would react accordingly and either get back on the roads when the charges no longer existed, or get off the roads when the charges were enforced. This solution is good and satisfies the overall goal to protect drivers that use roadways, especially motorcyclists who are very vulnerable. Surprisingly, motorists warmed up to the idea and started supporting this new driving fee. This resolution is incredibly simple and that is why it works wonders.

Two Brains, One Product.

http://www.ted.com/talks/yves_behar_s_supercharged_motorcycle_design.html.

“The beginning of any collaboration starts with a conversation”, explains Forrest North in this TED Talks video about motorcycle design. In the following TED video, two gentlemen by the names of Yves Behar and Forrest North decided to take their two engineering brains and put them together to create one unique design. Forrest being from Washington State and Yves being from Switzerland, this duo shows how easy it can be to become connected to people around the world. Both men were interested in new ways of travel. Forrest made a land-yacht and Yves made a single-manned sled vehicle. Both were also interested in creating vehicles that were safe for the environment using solar power and wind power. Then, they came together and thus combined engineering with design to create their baby: a pure-electric motorcycle with a top speed of 150 mph. In this day and age, it is not enough to just have engineering skills. Equally, you need to have somebody to design your thoughts and put them on paper as a visual. It was interesting that they called this motorcycle their baby. The word “baby” more or less shows how hard they worked on their motorcycle and really how much they love and cherish the end product.

First Motor Memory

As far as I can remember, cars have been a big part of my life. I never lived in a family that had racecar drivers or have any racing affiliation; yet, everyone in my family loves cars and motorcycles. The first spark for the want of a motorcycle for me started quite young. My uncle has about 5 dirt bikes at his house that he lets us ride around in his back wooded area.  That was like the ultimate freedom for my cousins and I as a child. Aside from that, my dad showed me a picture of an old cherry red Harley that he had growing up, which only fed my hunger for wanting my own motorcycle even more. Sadly, that obsession for motorcycles was short lasted and wasn’t even in my mind in high school. My first memory in cars was probably just getting jerked around as a kid in my mom’s old stick shift Toyota Supra. On the other hand, I believe that my first interest in cars came when I got my very first car. During my sophomore year summer, I worked hard and saved up some money to buy myself, with the help of my dad, an all white 1991 Acura Integra stick shift with gold 8-spoked rims. I treated that car like it was my baby and the fact that it was a stick shift, and considered to be a sports car, gave me the need for speed. In college, my love for cars re-sparked my interest in motorcycles and now I want one more than I have ever wanted one before.

 

6a00d83451ccbc69e201156f579797970b 6a00d83451ccbc69e201156e5e285d970cAds are an essential part of marketing. Without ads, nothing would sell, especially in the car industry. Ads today are such a common part of everyday life that there are new, diverse demands. Ads have been around for years and years. As a seller, if you really want to get attention for your product, the advertisements must be creative! Not just any regular ad will attract customers in our modern society. Included is a picture of an unusual ad for a Mitsubishi SUV. It shows that underneath the shell of the car there is a rhinoceros. This is a creative way mitsubishi is showing how powerful their cars are. The suggestion is that this particular model of car is as tough as a rhinoceros; that the car is built sturdy and the engine is strong. The second ad is very similar.  Instead it is showing that underneath the car’s shell there are horses which is a direct correlation to horsepower. Mitsubishi is trying to sell the fact that this car is all about horsepower. The fact that only the shell is removed, to reveal whats underneath, and not the tires shows that the animals represented most likely refer to engine strength. A few words are put onto each advertisement as well. The word “stability” is used in both pictures which is probably why horses and rhinoceroses are underneath the car: two very stable animals. Most of the time, with car ads, it is beneficial to add statistics such as horsepower, MPG, prices and more. Yet, these ads have done a great job describing the power, stability and reliability without using numbers.